January 11, 2024

Revolutionising Local Marketing: Embrace the Future with MyGeo's Geofencing

Written by:
Joe Hewett-Hobson

n the dynamic world of digital marketing, staying ahead of the curve is crucial. MyGeo offers a groundbreaking solution with its geofence technology, a game-changer for businesses aiming to reach customers directly and effectively. In this post, we'll explore how MyGeo can revolutionise your marketing strategy and why it's an indispensable tool for businesses looking to innovate.

Understanding Geofence Technology

Geofencing is a location-based service that triggers an action when a device enters or exits a virtual boundary set up around a geographical location. This technology is at the heart of MyGeo's offerings. By using geofencing, you can deploy location-specific marketing content, tailor promotions to targeted areas, and engage customers in real time.

Key Benefits of MyGeo for Businesses:

  • Targeted Marketing: Direct your content to specific areas, reaching the right audience at the right time.
  • Competitive Edge: Deploy your offers in competitor locations to draw customers to your business.
  • Cost-Effective: You only pay when you make an impression on a user's device, ensuring efficient use of your marketing budget.
  • Content Sharing: Automatically share your promotions with connected MyGeo app users.
  • Real-Time Analytics: Track impressions, locations, and promotion costs in real time.
  • Flexible Campaign Management: Edit, start, stop, pause, and adjust your budget easily through the business portal.

How It Works

Imagine a customer walking near your store; as they enter your geofence, they receive a notification on their MyGeo app about a special deal you're offering. This timely and relevant interaction can significantly increase foot traffic and sales.

Crafting Compelling Offers

Success with MyGeo hinges on creating attractive offers and engaging content. Visuals are key—use high-quality images and captivating copy to grab attention. Tailor your promotions to local events, seasons, or trends to ensure maximum relevance and impact.

Integrating MyGeo into Your Marketing Strategy

Step 1: Define Your Objectives

Identify what you want to achieve with MyGeo—increased footfall, brand awareness, or sales.

Step 2: Set Up Your Geofences

Choose strategic locations where your target customers frequent or near competitor venues.

Step 3: Create Engaging Content

Develop offers and ads that resonate with your audience, focusing on visuals and compelling messages.

Step 4: Launch and Monitor

Start your campaign and use the MyGeo dashboard to monitor performance and tweak your strategy.

Step 5: Analyse and Adapt

Review the data collected to understand customer behaviour and refine your approach for future campaigns.

Ready to elevate your marketing game with MyGeo's innovative geofence technology? Enquire now to discover how we can tailor a solution for your business needs.